WWE & Mars Expand Partnership

HACKETTSTOWN, N.J. & STAMFORD, Conn.–(BUSINESS WIRE)–Mars, Included and WWE (NYSE: WWE) at this time introduced an enlargement of their long-standing partnership for 2020 by which SNICKERS will as soon as once more function the unique presenting associate of WrestleMania, one of many largest sports activities and leisure occasions on the planet. The partnership marks the model’s fifth consecutive yr as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and can stream stay world wide at 7 p.m. Jap on WWE Community, WWE’s award-winning streaming service.

“We’re excited to be again for the fifth yr because the presenting sponsor of Wrestlemania as we discover new and related methods to present satisfaction to the WWE’s passionate fan base.”

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The expanded partnership will embody three items of customized artistic that includes WWE Superstars selling the brand new SNICKERS “Repair the World” campaign. Within the movies, the Superstars discover their distinctive each day annoyances are solved after SNICKERS has mounted the world. The spots will air in WWE’s flagship TV programs starting March 23 on “Monday Night time Uncooked” on USA Community and March 27 throughout “Friday Night time SmackDown” on FOX. The third spot will air throughout WrestleMania on WWE Community.

“Our partnership has traditionally proven the power of SNICKERS to fulfill when WWE Superstars are hungry, and now we’re taking it to the next stage by fixing issues of their each day lives which might be out of kinds,” mentioned Josh Olken, Model Director, SNICKERS. “We’re excited to be again for the fifth yr because the presenting sponsor of Wrestlemania as we discover new and related methods to present satisfaction to the WWE’s passionate fan base.”

“We’re proud to associate with Mars Wrigley for the fifth consecutive yr and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the favored SNICKERS campaign,” mentioned John Brody, WWE Govt Vice President, World Head of Gross sales & Partnerships. “Our long-term partnership illustrates WWE’s distinctive skill to join with fans throughout our global platforms and ship worthwhile publicity for blue-chip manufacturers.”

The partnership contains SNICKERS model presence at WrestleMania Axxess, WWE’s five-day, interactive fan competition on the Tampa Conference Middle, plus customized digital and social content material sponsorships on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports activities channel and No. 5 most-viewed channel on the planet. SNICKERS will even function a promotional associate of WWE’s “Excessive Guidelines” pay-per-view event in July 2020, and for the third consecutive yr might be supported by a nationwide retail program accessible in any respect Greenback Basic stores to help the sale of co-branded WWE SNICKERS bars. The bars might be accessible mid-March by way of mid-April, whereas provides final.

WWE’s expanded partnership with Mars will even spotlight SKITTLES® because the presenting associate of WWE’s “Hell in a Cell” pay-per-view event in October 2020. SKITTLES might be prominently featured as a part of cross-platform media property selling “Hell in a Cell” and can collaborate with WWE on manufacturing of a co-branded customized integration that can air within the telecast. Further partnership activations might be unveiled within the coming months.

About Mars, Included 
Mars is a family-owned business with more than a century of history making various merchandise and providing companies for folks and the pets folks love. With more than $35 billion in gross sales, we produce a few of the world’s best-loved manufacturers: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, IAMS, EXTRA, ORBIT, 5™, SKITTLES, UNCLE BEN’S, MARS DRINKS and COCOAVIA. Alongside our client manufacturers, we proudly care for half of the world’s pets by way of our vitamin, well being and companies companies akin to Banfield Pet Hospitals™, BluePearl, Linnaeus, AniCura, VCA™ and Pet Companions™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars 5 Rules – High quality, Accountability, Mutuality, Effectivity and Freedom – encourage its more than 100,000 Associates to create worth for all its companions and ship growth they’re happy with day-after-day. For more details about Mars, please go to www.mars.com. Be part of us on Facebook, Twitter, LinkedIn, Instagram and YouTube. 

About WWE 
WWE, a publicly traded firm (NYSE: WWE), is an built-in media group and acknowledged chief in global leisure. The corporate consists of a portfolio of companies that create and ship authentic content material 52 weeks a yr to a global viewers. WWE is dedicated to family-friendly leisure on its tv programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming could be seen in more than 800 million properties worldwide in 28 languages. WWE Community, the first-ever 24/7 over-the-top premium network that features all stay pay-per-views, scheduled programming and a large video-on-demand library, is at present accessible in more than 180 countries. The corporate is headquartered in Stamford, Conn., with places of work in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Further data on WWE (NYSE: WWE) could be discovered at wwe.com and company.wwe.com. For data on our global actions, go to http://www.wwe.com/worldwide/.

Emblems: All WWE programming, expertise names, photographs, likenesses, slogans, wrestling strikes, logos, logos and copyrights are the unique property of WWE and its subsidiaries. All different logos, logos and copyrights are the property of their respective homeowners.

Ahead-Wanting Statements: This press launch accommodates forward-looking statements pursuant to the secure harbor provisions of the Securities Litigation Reform Act of 1995, that are topic to varied dangers and uncertainties. These dangers and uncertainties embody, with out limitation, dangers relating to: getting into, sustaining and renewing main distribution and event agreements; WWE Community (together with the chance that we’re unable to attract, retain and renew subscribers); our want to proceed to develop artistic and entertaining programs and occasions; the potential of a decline within the recognition of our model of sports activities leisure; the continued significance of key performers and the companies of Vincent Ok. McMahon; possible adversarial adjustments within the regulatory ambiance and associated private sector initiatives; the extremely aggressive, quickly altering and more and more fragmented nature of the markets by which we function and better financial assets or market presence of a lot of our competitors; uncertainties related to worldwide markets together with possible disruptions and reputational dangers; our issue or incapacity to promote and conduct our stay occasions and/or different companies if we don’t adjust to relevant rules; our dependence on our mental property rights, our want to defend these rights, and the dangers of our infringement of others’ mental property rights; the complexity of our rights agreements throughout distribution mechanisms and geographical areas; potential substantial legal responsibility within the event of accidents or accidents occurring throughout our bodily demanding occasions together with, with out limitation, claims alleging traumatic mind harm; massive public occasions in addition to journey to and from such occasions; our function movie business; our enlargement into new or complementary companies and/or strategic investments; our pc techniques and online operations; privateness norms and rules; a possible decline generally financial situations and disruption in financial markets; our accounts receivable; our indebtedness together with our convertible notes; litigation; our potential failure to meet market expectations for our financial efficiency, which may adversely have an effect on our inventory; Vincent Ok. McMahon workout routines management over our affairs, and his pursuits could battle with the holders of our Class A typical inventory; a considerable variety of shares are eligible on the market by the McMahons and the sale, or the notion of possible gross sales, of these shares may decrease our inventory value; and the volatility of our Class A typical inventory. As well as, our dividend depends on numerous components, together with, amongst different issues, our liquidity and historic and projected money circulate, strategic plan (together with different makes use of of capital), our financial results and situation, contractual and authorized restrictions on the fee of dividends (together with below our revolving credit score facility), normal financial and aggressive situations and such different components as our Board of Administrators could think about related. Ahead-looking statements made by the Firm communicate solely as of the date made and are topic to change with none obligation on the a part of the Firm to replace or revise them. Undue reliance shouldn’t be positioned on these statements. For more details about dangers and uncertainties related to the Firm’s business, please refer to the “Administration’s Dialogue and Evaluation of Financial Situation and Outcomes of Operations” and “Danger Elements” sections of the Firm’s SEC filings, together with, however not restricted to, our annual report on Kind 10-Ok and quarterly experiences on Kind 10-Q. 

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