WWE & Mars Expand Partnership
HACKETTSTOWN, N.J. & STAMFORD, Conn.–(BUSINESS WIRE)–Mars, Included and WWE (NYSE: WWE) at this time introduced an enlargement of their long-standing partnership for 2020 by which SNICKERS will as soon as once more function the unique presenting associate of WrestleMania, one of many largest sports activities and leisure occasions on the planet. The partnership marks the model’s fifth consecutive yr as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and can stream stay world wide at 7 p.m. Jap on WWE Community, WWE’s award-winning streaming service.
“We’re excited to be again for the fifth yr because the presenting sponsor of Wrestlemania as we discover new and related methods to present satisfaction to the WWE’s passionate fan base.”
The expanded partnership will embody three items of customized artistic that includes WWE Superstars selling the brand new SNICKERS “Repair the World” campaign. Within the movies, the Superstars discover their distinctive each day annoyances are solved after SNICKERS has mounted the world. The spots will air in WWE’s flagship TV programs starting March 23 on “Monday Night time Uncooked” on USA Community and March 27 throughout “Friday Night time SmackDown” on FOX. The third spot will air throughout WrestleMania on WWE Community.
“Our partnership has traditionally proven the power of SNICKERS to fulfill when WWE Superstars are hungry, and now we’re taking it to the next stage by fixing issues of their each day lives which might be out of kinds,” mentioned Josh Olken, Model Director, SNICKERS. “We’re excited to be again for the fifth yr because the presenting sponsor of Wrestlemania as we discover new and related methods to present satisfaction to the WWE’s passionate fan base.”
“We’re proud to associate with Mars Wrigley for the fifth consecutive yr and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the favored SNICKERS campaign,” mentioned John Brody, WWE Govt Vice President, World Head of Gross sales & Partnerships. “Our long-term partnership illustrates WWE’s distinctive skill to join with fans throughout our global platforms and ship worthwhile publicity for blue-chip manufacturers.”
The partnership contains SNICKERS model presence at WrestleMania Axxess, WWE’s five-day, interactive fan competition on the Tampa Conference Middle, plus customized digital and social content material sponsorships on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports activities channel and No. 5 most-viewed channel on the planet. SNICKERS will even function a promotional associate of WWE’s “Excessive Guidelines” pay-per-view event in July 2020, and for the third consecutive yr might be supported by a nationwide retail program accessible in any respect Greenback Basic stores to help the sale of co-branded WWE SNICKERS bars. The bars might be accessible mid-March by way of mid-April, whereas provides final.
WWE’s expanded partnership with Mars will even spotlight SKITTLES® because the presenting associate of WWE’s “Hell in a Cell” pay-per-view event in October 2020. SKITTLES might be prominently featured as a part of cross-platform media property selling “Hell in a Cell” and can collaborate with WWE on manufacturing of a co-branded customized integration that can air within the telecast. Further partnership activations might be unveiled within the coming months.
About Mars, Included
Mars is a family-owned business with more than a century of history making various merchandise and providing companies for folks and the pets folks love. With more than $35 billion in gross sales, we produce a few of the world’s best-loved manufacturers: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, IAMS, EXTRA, ORBIT, 5™, SKITTLES, UNCLE BEN’S, MARS DRINKS and COCOAVIA. Alongside our client manufacturers, we proudly care for half of the world’s pets by way of our vitamin, well being and companies companies akin to Banfield Pet Hospitals™, BluePearl, Linnaeus, AniCura, VCA™ and Pet Companions™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars 5 Rules – High quality, Accountability, Mutuality, Effectivity and Freedom – encourage its more than 100,000 Associates to create worth for all its companions and ship growth they’re happy with day-after-day. For more details about Mars, please go to www.mars.com. Be part of us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
WWE, a publicly traded firm (NYSE: WWE), is an built-in media group and acknowledged chief in global leisure. The corporate consists of a portfolio of companies that create and ship authentic content material 52 weeks a yr to a global viewers. WWE is dedicated to family-friendly leisure on its tv programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming could be seen in more than 800 million properties worldwide in 28 languages. WWE Community, the first-ever 24/7 over-the-top premium network that features all stay pay-per-views, scheduled programming and a large video-on-demand library, is at present accessible in more than 180 countries. The corporate is headquartered in Stamford, Conn., with places of work in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
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