For the first time, the NFL is partnering with a casino on the league degree.
The NFL on Thursday introduced a partnership with Caesars Entertainment that can make the gaming big the first-ever “Official Casino Sponsor of the NFL.”
The multiyear sponsorship will start through the 2019 playoffs and provides Caesars unique rights to use NFL logos — together with “Tremendous Bowl” — in the USA and United Kingdom. NFL logos is not going to seem in Caesars sportsbooks, nonetheless.
Phrases of the deal weren’t revealed, however a supply informed The Related Press that it’s for 3 years and is price $30 million per yr.
“We could not be extra excited to work with one of many world’s largest gaming and leisure firms,” Renie Anderson, senior vice chairman of NFL partnerships, sponsorship and client merchandise, mentioned in the discharge saying the deal. “Combining the NFL with Caesars’ experience in world-class leisure will present our followers distinctive experiences each right here in the USA and overseas.”
“All of us at Caesars Entertainment are thrilled to be the first-ever casino companion of the NFL, essentially the most distinguished sports activities league in North America,” Caesars Entertainment CEO Mark Frissora added in the discharge. “Combining the league’s 180 million followers with our 55 million Complete Rewards loyalty program members will expose thousands and thousands of individuals to the unique and thrilling year-round alternatives at our properties.”
Whereas the NBA, NHL and MLB have embraced sports activities betting since final yr’s U.S. Supreme Court docket ruling that gave states the choice whether or not to permit authorized sports activities books, the NFL continues to hold its distance.
The NFL-Caesars partnership is for casino gaming solely and doesn’t embody “sports activities betting, every day fantasy or lodge/resorts,” in accordance to the discharge. That additionally applies to the seven NFL franchises which have partnerships with Caesars Entertainment — the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles.
The NBA, NHL and MLB have every carried out offers with MGM Resorts Worldwide which were extra centered on sports activities betting. MGM sportsbooks will use official league information from these league partners to gasoline their bookmaking operations. The NBA emblem was on show contained in the sportsbook on the Borgata in Atlantic Metropolis in the autumn. The NFL-Caesars deal doesn’t embody information sharing.
Las Vegas will host the 2020 NFL draft.
Caesars Entertainment operates sportsbooks in Mississippi, Nevada and New Jersey and is aiming to open in Pennsylvania in the approaching months.
The Related Press contributed to this report.